Building A Generation (BAG) Innovation is a Rwandan-based ed-tech startup that aims to increase the employability rates of university graduates. To achieve this, BAG has created an online platform that provides students with market-relevant experience and skills to more effectively prepare them for the workforce. BAG has successfully created a vibrant educational and job-matching community that aids employers in talent acquisition and equips students with essential job skills.

BAG completed a consulting engagement with BfE in Spring 2020. Associates from BfE’s New York Chapter provided guidance for BAG’s entry into different East African markets, and also helped them to develop their marketing strategies.

Read this Medium blog post to learn more from Gabriel Ekman and Yussouf Ntwali, Co-Founders of BAG Innovation, about their business and consulting engagement with the New York Chapter.